Expandi has a long-standing experience in the engagement with IT ecosystems across the globe and supports Vendors across the full cycle of partner management, from the selection and recruitment of the most suitable partners to their enablement and support with the management of global co-marketing programs.
Expandi manages such programmes using a proven six steps process.
Our process is very flexible and can be adapted to a multitude of partner networks that might require different types of engagements.
From tailor-made engagement models to syndicated approaches, partners benefit greatly from the expertise of our local account managers.
Using our innovative and fully integrated marketing and data platforms we will help you to detect, monitor, and nurture the pipeline generated by co-marketing activities,
and drive your business successfully to the last mile.
Marketing Planning and Budget Management
Our marketers work with you to plan marketing activities in line with your objectives, the products to market, which channels to use, and where to allocate budget.
Services and Campaigns Design
Depending on the type of program and your requirements, Expandi can help you with the creation of campaigns packages and campaign planning.
Partner Engagement
Our marketeers will directly interact with your channel partners face to face, by phone and email creating a specific marketing plan in line with your objective and their budget and making them fully aware of the program rules ensuring consistency and good service.
Activity Execution
Campaigns execution is all managed in house and it is monitored constantly to apply changes and improvements when needed.
Reporting and Analysis
We provide regular reporting and analysis at campaign level and program level to all key stakeholders, make necessary amendments, and suggest improvements.
Claiming and Invoicing
Co-marketing programmes require a strong claiming and invoicing engine, We provide supporting material for all dollars spent and guarantee usage in line with your objectives and rules.
