Account-Based Advertising allows you to target, engage and influence multiple decision makers within your priority accounts. Our marketing experts, using the Expandi proprietary ABA platform, can deliver personalised digital ads to influence all key stake holders within your priority accounts along their sales-cycle.
Our ABA platform uses IP targeting technology, unique analytics, contextual targeting and real-time Intent data to deliver personalised digital ads to the right people in the right accounts at the right time. Thanks to totally in-house campaign management and optimisation you will see the results of your campaign sky rocket over expectation.
Thanks to the full integration between our award-winning ABA Platform and our marketing data and analytics platforms you will be able to:
Create the ideal target audience: Identify and enrich your target list of accounts using our firmographic, financial, industry propensity and purchase intent data.
Identify and target them using our IP address tracking and mapping technology.
Engage your high-value priority accounts with contextual targeting, placing ads against articles with the right keyword combinations. Give your accounts messaging that they want to see.
Monitor progress and improve performance with a dynamic reporting dashboard with details at account and company level.
Enjoy a flexible pay-per-campaign model, rather than subscription fees or fixed costs.
Zero waste Ads
Focus your advertising on high-value accounts. Don’t waste budget and time on responses from irrelevant accounts.
Personalised content
Nurture and accelerate engagements with stakeholders via personalised messaging and content, shown only on the websites they engage with.
Precision targeting
Keep your brand’s messaging front of mind to all relevant high-value accounts with relevant and useful content.
Enhanced marketing
Increase your share of voice, mind and market: ABA works perfectly as part of your overall marketing.
Empowered Sales teams
Deliver warmer leads from engaged key accounts to your Sales Teams.